Alterego & 110 Life and Business Awareness

A brand that works starts from within.

Your brand was already there. This year, we're making it right.

Alterego & 110 Life and Business Awareness

A brand that works,
Starts from within.

Your brand was already there. This year, we're making it right.

Identiteit Merk Positionering Website Bewustzijn Strategie Activatie Realigned Branding Year Entering Transformation 110 Life & Business

About us

First the identity. Then the strategy. Then the design. Then the market. In this order. Always.

We build brands

from the inside out

Alterego Marketing has been building brands for 25 years for Bavaria, Farm Frites, and ALDI, among others.

110 Life & Business Awareness builds the inside: identity, awareness, and direction. Alterego builds the outside: strategy, positioning, and execution.

Together, we don't build standalone brands or people, but systems that are right inside and out.

We build brands from the inside out.

Two parties.

One approach.

110 Life & Business Awareness

Identity & Consciousness

The foundation of identity, consciousness, and direction. We work from within; who you are determines what you create.

Identity Work - Consciousness - Direction - Entering Transformation

Alterego Branding & Strategy

BRANDING & DESIGN

Branding agency with 25 years of experience with the largest Dutch brands. We translate identity into strategy, positioning, and a brand that works, from design to website to activation.

Brand Strategy - Positioning - Visual Identity - Website - Activation

25 years of branding experience

Brands are accurate.

From packaging to campaign, from positioning to activation. This is the work of Alterego, built for brands that want to lead the market, not follow.

Charles Cosmetics

Branding · Campaign
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Nature's Symphony

Breathtaking colors of our planet
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Oxious

Branding and video
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Farm Frite

Package design
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Swinkels Family Brewers

Palm beer - redesign packaging
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Mathieu Teisseire

Social Media · Content Strategy
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Pauwels

Brand Activation · Event · Sponsorship
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Maison Vanden Boer Fleet · Brand Activation
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Nature's Pride Campaign · POS
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Team Intro

Branding & Brand Activation
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Aldi Supermarket

Brand activation & packaging
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Aldi Supermarket

Brand development - branding
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Bandung 22

Brand Identity · Packaging
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"I now work from my own values and effortlessly attract the right clients. This programme completely repositioned me."

Chi-Ling Chu

Burnout coach

"I gained clarity, broke through my blocks and truly started moving. It gave me so much more awareness — both personally and professionally."

Rowland Porter

Business Consultant

"Through the programme and the community I am bringing my dream to life and starting my business. Finally, clarity on who I am and what I want."

Lily Jans

Creative entrepreneur

"I am much more productive both at home and at work, I have gained new insights and I handle setbacks far better. A true eye-opener."

Ingrid Konings

Owner, Wine Business

"As an entrepreneur I was looking for depth — not abstract, but practically applicable. This programme gave me insights I could integrate into my work and leadership straight away. Especially the activations and the section on inner rhythm gave me direction. I feel aligned again."

Chantal Waterman Voorhuis

Transformation Coach · Reintegration Trainer · Dramatherapist

"I thoroughly enjoyed participating in Being the Laws of the Universe. I was already familiar with the 7 universal laws, but I had never applied that knowledge to my own thinking and life in this way. Being the Laws makes you reflect — but above all, it brings you into the actual experience of this deep wisdom. Highly recommended."

Bert van der Neut

Personal & executive coach

Alterego Branding

"We have been working with Alterego Marketing for over 15 years for our dressage stable and our new foal raising facility. The result consistently exceeds our expectations and always aligns perfectly with our wishes."

Arie van Baalen

Founder, Van Baalen Farms

"'Bold, striking and above all beautiful.' That is how I would describe the end result Alterego created for us. The brief was to establish an image for our new staffing and recruitment company — going beyond a visual identity into everything we communicate. What matters most is that it feels like you, and they absolutely nailed that. We couldn't be more satisfied."

Arno Vermeulen

Director, Talent Providers

"In 2019 an intensive collaboration began between Alterego and Farm Frites to develop a visual identity for the Expert line. We are now working on a full packaging range. Working with Alterego is a very pleasant experience. They are patient, resourceful and client-focused. Their tight planning and clear communication make everything easy. A wonderful new partner!"

Karin Jenniskens

Sr. Brand Manager, Farm Frites

"Working with Alterego is a pleasure — fast, effective, no-nonsense and highly knowledgeable. They are able to take vague, not yet fully defined client wishes and turn them into concrete concepts and modern design. IcomNathist now has a beautiful website with real presence. We are more than satisfied!"

Christel Schollaardt

Vice President, ICOM NATHIST

Contact us

A brand that works starts from within.

Your brand was already there. This year, we're making it right.

A brand that works,
Starts from within.

Your brand was already there. This year, we're making it right.

We build brands

from the inside out

Two parties.

One approach.

Brands are accurate.

Charles Cosmetics

Nature's Symphony

Oxious

Farm Frite

Swinkels Family Brewers

Mathieu Teisseire

Pauwels

Team Intro

Aldi Supermarket

Aldi Supermarket

Bandung 22

Realigned
Branding Year.

Identity

Brand & Website

Activation

Two worlds. One path.

Results that
speak for themselves.

Ready to claim who you are?

Contact us

A brand that works starts from within.

Your brand was already there. This year, we're making it right.

A brand that works, Starts from within.

Your brand was already there. This year, we're making it right.

We build brands

from the inside out

Two parties.

One approach.

Brands are accurate.

Charles Cosmetics

Nature's Symphony

Oxious

Farm Frite

Swinkels Family Brewers

Mathieu Teisseire

Pauwels

Team Intro

Aldi Supermarket

Aldi Supermarket

Bandung 22

RealignedBranding Year.

Identity

Brand & Website

Activation

Two worlds. One path.

Results that speak for themselves.

Ready to claim who you are?

A brand that works,
Starts from within.

Realigned
Branding Year.

Results that
speak for themselves.