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The Journey — Realigned Branding Year
The journey

Realigned
Branding Year.

A full year of guided support — from identity to brand, from brand to website, from website to a business that works. For coaches, trainers, freelancers and small businesses.

01
From the inside out

Identity

The online programme

Entering Transformation — 12 steps towards your identity and consistency. How do you build your identity using AI? And how do you translate that foundation into your brand, from the inside out?

02
The outside that fits

Brand & Website

Over 25 years of experience

Specialists in brand positioning within fast-moving industries. We build recognisable, trustworthy brands that resonate — from logo to website to strategy.

03
You don't have to do it alone

Activation

Guidance & momentum

Activation means being guided — staying aligned with who you are and what your brand communicates. So you never feel like you're doing this on your own.

Knob
Knob

Two worlds. One path.

Alterego brings 25 years of brand experience. 110 Life & Business brings the inside. Together, we build the brand that you already are.
Knob
Knob
Reviews — 110 Life & Business · Alterego Branding
What people say

Results that
speak for themselves.

110 Life & Business Awareness

"I now work from my own values and effortlessly attract the right clients. This programme completely repositioned me."

C
Chi-Ling Chu
Burnout coach

"I gained clarity, broke through my blocks and truly started moving. It gave me so much more awareness — both personally and professionally."

R
Rowland Porter
Business Consultant

"Through the programme and the community I am bringing my dream to life and starting my business. Finally, clarity on who I am and what I want."

L
Lily Jans
Creative entrepreneur

"I am much more productive both at home and at work, I have gained new insights and I handle setbacks far better. A true eye-opener."

I
Ingrid Konings
Owner, Wine Business

"As an entrepreneur I was looking for depth — not abstract, but practically applicable. This programme gave me insights I could integrate into my work and leadership straight away. Especially the activations and the section on inner rhythm gave me direction. I feel aligned again."

C
Chantal Waterman Voorhuis
Transformation Coach · Reintegration Trainer · Dramatherapist

"I thoroughly enjoyed participating in Being the Laws of the Universe. I was already familiar with the 7 universal laws, but I had never applied that knowledge to my own thinking and life in this way. Being the Laws makes you reflect — but above all, it brings you into the actual experience of this deep wisdom. Highly recommended."

B
Bert van der Neut
Personal & executive coach
Alterego Branding

"We have been working with Alterego Marketing for over 15 years for our dressage stable and our new foal raising facility. The result consistently exceeds our expectations and always aligns perfectly with our wishes."

A
Arie van Baalen
Founder, Van Baalen Farms

"'Bold, striking and above all beautiful.' That is how I would describe the end result Alterego created for us. The brief was to establish an image for our new staffing and recruitment company — going beyond a visual identity into everything we communicate. What matters most is that it feels like you, and they absolutely nailed that. We couldn't be more satisfied."

A
Arno Vermeulen
Director, Talent Providers

"In 2019 an intensive collaboration began between Alterego and Farm Frites to develop a visual identity for the Expert line. We are now working on a full packaging range. Working with Alterego is a very pleasant experience. They are patient, resourceful and client-focused. Their tight planning and clear communication make everything easy. A wonderful new partner!"

K
Karin Jenniskens
Sr. Brand Manager, Farm Frites

"Working with Alterego is a pleasure — fast, effective, no-nonsense and highly knowledgeable. They are able to take vague, not yet fully defined client wishes and turn them into concrete concepts and modern design. IcomNathist now has a beautiful website with real presence. We are more than satisfied!"

C
Christel Schollaardt
Vice President, ICOM NATHIST

Next step

Ready to claim who you are?

Schedule a no-obligation 30-minute introductory meeting.

Honest, without pressure, without a sales pitch.

Schedule a strategy session

Alterego BV | 

Chamber of Commerce no. 27252605

110 Life and Business Awareness is part of the Alterego B.V.

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All rights reserved | Alterego BV

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